Why NGO's Should have the website
majoring on Non government, non profit organizations (NGO’s), why they need a website, the immediate advatanges, how to take optimal advantage of a website if you already have one.
Communication is THE most important tool in promoting the cause(s) represented by any civil society organization(CSO), the internet is the fastest growing means of communication.
The power of the Internet as a means of communication which has now becomes an integrated part of our society can be largely harnessed by an NGO which has a website.
The ability to spread your ideas, tell the how you do what you do, why you do it, where you’re doing it, why you need assistance in doing it is key to the survival of any CSO and a website provides you with that opportunity to a limitless audience, unhindered by distance and time, a websites have become one of the most effective means of communication.
NGOs and CSOs should take advantage of this modern and effective means of communication.
Here’s a list of benefits of a website to NGOs and CSOs
A website is an avenue to create awareness about your organization, its mission, vision beliefs and efforts
A website is a Billboard without the limitation of location and space where you could tell anyone with Internet access whatever you please
A website would provide your organization the avenue to showcase what it has done, what it is currently doing, this could go a long way to help get new grants
A website would provide the world with your contact information, the fastest means of research now is the Internet, but organizations without websites would not benefit really from such research. Say a donor organization was looking for NGOs in your geographical area that do what you do, how would they find you?
A website could serve as a proof of legitimacy and functionality in some scenarios
A website would increase public respect and trust for your organization
A website would provide your organization with reliable custom email address, unlike yahoo and gmail, your email address would be email@example.com
A website is also deemed to be an environmentally friendly way of carrying out a campaign as it reduces waste, could reduce travel, reduce postage. So, if you are a socially and environmentally conscious organization, it becomes unimaginable to think that you can continue to do your operations without owning a website!
Take advantage of this medium now and get a website, you could contact me to either build one for your organization or for further information
Tip1. It's an internet world and the world is on the internet. About 80% of consumers use the internet to search for products and services they need before they make a purchase. Most customers today will assume your company has a website and may search for your business only to find you do not exist on the world wide web. Most of your competitors probably already have a website. Don't let them snatch your customers away by not having your own company website.
Tip 2. Use other forms of marketing to promote your website. On its own a website is not a useful marketing tool. We always recommend that you promote and advertise your website by including the web address on all your print material and business stationery, such as business cards, flyers, signage, delivery notes and invoices. And when you network or attend other events, don't forget to mention your website to new prospects. Use your print material to drive traffic to your website by only including essential information to grab the attention and gain the interest of potential clients and by directing them to visit your website for more information. This way, you can reduce the quantity, size and/or frequency of your print material and therefore reduce printing and distribution costs as well as damage to the environment. Read ideas for promoting your website.
Tip 3. Use WordPress to manage your web content. If you plan to update your content on a regular basis consider a content managed site. Most web host providers offer some form of content management software that allows you to easily and quickly update your own content. Discuss this with your website designer prior to beginning your website design, as they should be able to help you choose, customize and, where necessary, upload the CMS software to your web server. Our CMS of choice is WordPress which can be customized to suit your needs and is very easy to use.
Tip 4. Add a blog or resource section to your website. If you find potential clients ask you the same questions think about adding a Frequently Asked Questions page to your website. Not only will this save you time by not having to repeat the same answers, it will also drive additional traffic to your website and will potentially increase sales of products your customers did not know about before. If the line of work you're in is constantly changing, and you want to keep your customers up-to-date, add a blog to your website so that you can don't have to pay a website designer to add your content. WordPress is the ideal tool for this and can easily be customized to match your static website.
Tip 5. Integrate social media and video or photo sharing with your website. There are a number of reasons and methods for integrating your website with social media and video or photo sharing web sites. Using these sites you can direct traffic to your website on a regular basis or when you have something new to share. The inbound links from high-profile websites such as Facebook, Twitter, LinkedIn, YouTube, Vimeo, Flickr and now Google+ will increase your search engine results page ranking.
Using LinkedIn, Facebook, Twitter and Google+ you can communicate with potential and regular customers letting them know about upcoming events, new products and services, special offers and discounts. Create a professional profile on LinkedIn to demonstrate your skills and expertise for anyone looking for what you offer. Create a Facebook page and post photos of recent work or new products, with links to your website's portfolio or products page. Create a Twitter profile and post relevant tips and information with links to corresponding articles on your website. Create short videos and upload to YouTube to showcase your work or demonstrate useful tips to help clients. Always include a link back to an appropriate landing page on your own website and ensure you include a call to action on that page.